How To Use This Knowledge Base

The SDG Sales Knowledge Base is an internal resource for SDG employees. Knowledge Base pages and Knowledge Base URLs must not be shared with clients.

The SDG Sales Knowledge Base gives salespeople one place to learn about the opportunities available across the SANDOW DESIGN GROUP portfolio. Use it to understand what an opportunity is, which client needs it may support, which audiences or brands it reaches, and where to find the most current sales information. Each page provides a high-level overview and directs you to the appropriate landing page, presentation, report, calendar, or sales resource for complete details.

Start With What You Need

There are several ways to find information:

1. Search by brand

   • Interior Design, Metropolis, Azure, SANDOW DESIGN GROUP, ThinkLab, SURROUND, or NeoCon

2. Search by opportunity or format

   • Use terms such as:

     • Print
     • Digital
     • Social media
     • Native content
     • Newsletter
     • Video
     • Podcast
     • Event
     • Awards
     • Sponsorship
     • Research
     • Custom program

3. Search by program name

   • Search for a specific opportunity, such as MAX, re:Source, 30/30, Arch30, DesignScene, HiP Awards, Young Designers Collective, or the Design for Impact Festival.

4. Search by client objective

   • If you are unsure which product or program to recommend, search by the client’s goal:

     • Thought leadership

     • Launch or showcase a product

     • Generate engagement

     • Support product discovery

     • Build industry relationships

     • Enter a new market

     • Reach emerging talent

     • Activate around an industry event

     • Create an integrated campaign