About SDG MAX

Beginning in 2027, MAX no longer uses a fixed tier structure. Every partnership can be built from the ground up around the client’s strategic marketing goals—whether the objective is entering a new sector, reaching influential architecture and design firms, building sustained awareness, or owning a major industry moment such as NeoCon.

Clients can choose between two approaches. A fully customized partnership gives teams the flexibility to develop a program around a specific vision, audience, and set of objectives. Goal-based pre-built programs provide proven, ready-to-use structures for clients that want to move quickly.

Both approaches offer bundled value, access to SDG’s portfolio of brands, expert content development, and dedicated support. Pre-built programs can also be adjusted by changing participating brands, adding placements, or incorporating an event.

• Begin with the client’s marketing goal rather than a predetermined package level.
• Use a custom partnership when the client has a specific vision, audience, or complex objective.
• Use a pre-built program when the client wants a proven structure and faster planning process.
• Present pre-built programs as flexible starting points rather than rigid packages.

Best for: Custom annual partnerships, integrated campaigns, cross-brand programs, clients with specific marketing objectives, and organizations seeking coordinated print, digital, content, social, event, and awards opportunities.

View details: Explore SDG MAX 2027